Tips for a Successful Business

Tips for a successful business can help all business owners, whether you are just starting out or if you have been in business for a lengthy amount of time. Just because you believe that you have a product to sell that you feel will be a huge success, doesn’t necessarily mean that your business will be wildly successful. You must properly manage the business utilizing proper techniques to operate the business on a daily basis.

If you are just starting out, the business plan that you write should include how you intend to market your product and what you feel is the edge over the competition. This set of plans will help your business have the positive outcomes that will net a profit. Strategic goals will help the entrepreneur focus and edge out the competition. Start the business on a small enough level so that it is easily managed and learning from mistakes is not as costly. If overhead is low then the company will be more flexible as market demand changes. If possible, use savings to launch the business rather than taking out loans from a bank.

Tips for a successful business must include planned outlines for daily operations. There will be rental agreements, equipment purchase and lease agreements, and the purchase of materials to create product, or product for resale. These agreements will help curtail price increases that could harm a developing business. Staffing the business will require a large investment of time in training and retention. Labor costs are usually the greatest expense of any business and as an owner you will need to wait to hire until you are turning a profit. The wages must be high enough to attract quality personnel, but low enough that the business can still turn a profit. Employee turnover is a huge cost to each business owner. If possible, try to offer earnings based on commission which will help foster incentives and loyalty.

A business owner may have the greatest business plan ever conceived, but without a positive ‘can do’ attitude, the business may fail. An owner who blames the employees for negative outcomes and refuses to take responsibility will find that he cannot make the changes that will be necessary to survive in the business world. An owner who is passionate about his business and its success is more likely to achieve that success than one who is not as motivated.

One of the most important tips for a successful business operator is that self discipline is very important. The entrepreneur must be willing to invest the time and patience that it will take to make the business succeed. This will often require that the business owner will work the greater amount of time than anyone in order to see the outcome desired. If the business is going badly don’t automatically assume failure. Rather, be willing to network with colleagues or do research to find strategic changes that will ensure success of the business.

If you bring experience to the table when you start your business you will have a greater chance at success. If you have worked with the product or performed the service for an employer, your experience will help when you open your own business. If you are selling a product that you feel that already exists but that you have improved on, you may find the niche and outpace the competition. As an owner you must constantly survey the market looking for opportunities on which to capitalize and looking at market trends in order to guide your business. Acting immediately, without over analyzing, will sometimes be the way to edge out the competition. Tips for a successful business can best be learned from other entrepreneurs who are willing to mentor you.

5 Keys to a Successful Business

Business owners are some of the most optimistic, and often the craziest people in the world. No-one starts a business believing that it will fail. We are all absolutely convinced that our idea is a great one, that we will be successful (where others have failed) and that this business will change our lives for the better. If we did not feel that way, we would never take the risk to invest our own money, or borrow from others to start our business. The reality is however, that, according to the SBA, most businesses eventually fail and more that 50% do not survive beyond the first 3 years. Even if you manage to get that far, things can still go horribly wrong, as many seasoned business owners found out during the recession which hit us during 2009 to 2012.

So, does this mean that you should not start a business at all? Absolutely not. I believe that your business can be an outstanding success, if you approach it in the right way, avoid repeating previous mistakes and impose discipline on yourself as the owner. Here are some of my suggestions on how you can make sure that your business succeeds:

Discipline:

Lets start with you. Successful business owners are disciplined people and more often than not, businesses fail because their owners fail. Your business must compete to succeed. There is always someone out there, trying to win over as many of the customers that you are targeting. Business is competitive and if you do not intend to work hard and discipline yourself, then don’t get into the arena. Anywhere there is competition, there must be discipline. You could have the most unique skill, or the best product idea, but your business will never achieve its full potential, if you do not have discipline.

Discipline is a determination to work hard to get it right. It is not settling for mediocre results but rather working until you achieve the qualities and results that you need to compete. No-one will buy your product if it is substandard, or hire your services if you cannot deliver what you promise. Business discipline requires an eye for detail. I learned a valuable lesson very early on in my career. I was once required to do a financial presentation to a senior executive and felt that since I knew this stuff, I could get by with a minimum amount of research and preparation. I went to the meeting and had my presentation ripped to shreds. I was unable to answer questions that were obvious and fell way short on the detail needed to be credible and convincing. I left that meeting upset and angry, not with the executive, but with myself and vowed that this will never happen to me again. As a business owner you will not get things right every time. You will make mistakes and mess-up on occasion. But if your product or service fails, let it not be for lack of effort and discipline on your part, or that you were too lazy to do it right.

Due Diligence:

“A fool and his money are soon parted” – Dr. John Bridges
“All that glitters is not gold” – William Shakespeare
“There is a sucker born every minute” P.T. Barnum.

These old sayings are trying to warn us that not everything we think is an opportunity or a good business idea, is likely to succeed. There are many con-artists out there, whose sole purpose in life is to deceive you into making financial commitments and who have no problem in robbing you blind. It is therefore foolish on your part not to do proper due diligence on any business idea, franchise or entity you intend to buy or invest in. This is where many business failures occur. At the very beginning.

Due diligence is a serious matter for start-ups as well as on-going businesses. Large successful businesses are constantly doing “due diligence” on their internal processes (systems review, business process improvement, financial and strategic planning) as well as on any expansion thrust or acquisition they may contemplate. Start-ups need to do this as well, before they invest significant funds. Be wary of taking advice from people with vested interests in your decision. For example, you may be considering investing in a franchise. Don’t rely solely on the advice of the franchise vendor with its polished website and a persuasive story, to tell you what a great opportunity this is and how much money you will make. Get independent advice and do your homework before you invest.

Many people start businesses based on a personal passion. While this a great plus factor for success, because your passion drives you to overcome obstacles, it does carry the risk of making business decisions with your heart rather than your head. Sometimes we are too close to the project to be objective and we become emotionally committed too early. This is where an independent expert like an experienced business coach or adviser comes in handy. Some would-be business owners need to hear the brutal truth (in a compassionate way), before they go on to make the mistake of their lives. “Faithful are the wounds of a friend” (Proverbs 27:6). Finally, don’t be taken in by those who pressure you into investing in “a once in a lifetime, limited space available” opportunity. Anytime someone says that to me, I take a step back, and take a good hard look, to see what I’m missing about the offer. It is better to miss out on a “limited offer” opportunity than to rush in and lose your money.

Marketing:

A well thought out and researched marketing plan is one of the most important ingredients that you need to succeed as a business owner. Unless you happen to own the only source of water in the desert, don’t expect people to automatically think of you and come flocking to your doors to buy your product. I worked in a corporate career as a CFO for many years before going off on my own. One of the biggest challenges that I faced when I decided to start my own consultancy business, was how to market my services. That is because, for many years, my job was about cleaning and cooking the fish that someone else caught. All of the businesses I worked for, had large, well staffed marketing departments, whose jobs it was to go out there and win customers. My job was to manage the money and make business decisions. That works fine if you are a part of a large well structured business. If however, you are the owner of a small business, marketing is not a secondary pursuit to be left to others, it is your primary point of focus. You may have a brilliant product or service to offer, but if you do not have a winning marketing plan, no-one will know about your business or care about what you sell. So, whether you are a small or large business owner, you must get involved and often drive the marketing function. You need to know the following:

What specific need does my product or service meet?
Who are my customers, what do they want and how much are they willing to pay for it?
How sustainable is the demand for my product or service?
What is it about my product/service that makes it unique? How can I take advantage of this?
Who are my competitors and what are they able to do better than me?
How do I reach out to potential customers to persuade them to buy my product /service?
How much money do I have available to promote my business?
What specific marketing/promotion activities will work best for me?

Answering these and other marketing questions would help you understand your product/service customer appeal and market potential and how it ranks against your competitors’ offerings. This forms the basis of your marketing strategy and business plan and is critical to your long term success.

Capital:

Raising sufficient capital to start and develop the business is very often the biggest challenge that entrepreneurs face. I have seen many, potentially successful businesses, grind to a halt because the owners did not have capital to take it from start-up, to sustainability. A business needs capital to acquire productive assets and fund its operations until the business itself can generate enough positive cash flow to continue as a going concern. Say as an example, you decide to start a restaurant. You would need capital to buy cooking equipment, furniture, renovate the premises to suit your needs, buy inventory, secure licenses and so on. This is what many people understand capital to be used for, the initial investment to start or acquire the business.

However it may take a while for your restaurant to become popular and attract enough clients to provide the revenue to fully fund operating costs. In the mean time you have overheads to pay such as monthly rent, wages to employees, advertizing costs, replenish inventory (drinks you sell and food ingredients you serve) and so on. This is where many businesses fail. The owners hope that the sales they generate in the future will cover their operating costs from day one and do not properly estimate the time it would take for the business to become established, during which the owner needs to have additional capital to carry the business.

Underestimating the point sustainability or “breakeven point” is a common and fatal mistake made by both seasoned and novice business owners. Before you start your new venture, you have got to realistically project your future cash flows and determine if you have sufficient capital to succeed. Here is what typically happens if you don’t do this. You start your new business by investing your life savings. Things go well for a while, but you soon realize that it is taking longer for the business to become established than you anticipated. Customers are coming in, but not in the numbers you first expected. A lower number of customers means less revenue to pay expenses and you quickly find yourself running out of money to pay suppliers and bills as they fall due. Next comes the juggling act of trying to figure out which suppliers to pay first and which ones you will stretch out far into the future. The calls begin to come in from creditors and you now find yourself working for free for a business that you love, but which is slowly dying, because it ran out of capital before it became sustainable. This is the most common reason for business failure and it supports the SBA statistic that it takes 3 years for a business to fail. That is the time the owner takes to realize the painful truth, that he/she never had sufficient capital to start the business in the first place.

Faith:

These four items, Owner Discipline, Due Diligence, Marketing Strategy and Adequate Funding are the main, universally applicable business ingredients needed to operate a successful business. There is however one more ingredient, which is personal to each business owner, and that is “faith”. I said earlier that business owners are either the most optimistic or the craziest people on earth. That is because we take risks with our capital as an act of faith, hoping for a successful outcome. It takes faith to start a business. But what is faith? It is an expectation that things will work out, or materialize, as we hope or believe. It is what gives substance to our hopes and dreams. The Bible tells us that “Faith is the substance of things hoped for, the evidence of things not seen”. (Hebrews 11:1).

As believers in Christ, we have already established a platform of faith in our lives. We believe that an unseen God, who controls the universe, has a plan and a purpose for our individual lives. This plan is made real in us as we place our faith in our Lord Jesus as our personal savior and leader. Now, to everyone else, this is absolutely nuts. But to those of us who have taken this step of faith, it is as real as the air we breathe. Once we get to this point, every additional thing we do that requires faith, is built on this platform. As a result, our decision to start a business, is not based on an abstract optimism that things will somehow work out, but on the trust we establish in our Lord Jesus to lead and guide us.

I believe that when we become reconciled to God through faith in Jesus, an eternal destiny opens up to us. We who were all once distant from God, now draw close to Him and get plugged into His purpose for our lives. Our purpose for our businesses also transitions from simply being a source of personal wealth, to a tool that God uses to bless us and to bless others. As we actively cooperate with God as an act of unselfish faith, He leads us into decisions and opens doors for us, that we ourselves could not open, all according to His will and purpose. Being Christian business owners does not guarantee that we will all be rich and “successful”. It does however give our businesses and our lives an added dimension and very often, if we are committed to God’s processes, things work out to our benefit. Our role is to trust God for the unknown, follow His leading, even when this conflicts with our personal agenda and build our businesses on Biblical principles. When we take this approach, we have the assurance “that all things work together for good for those that love the Lord and are called according to His purpose” (Romans 8:28). This hope applies to our all aspects of our lives, including our businesses.

I hope this information was useful to you and I encourage you to contact me if you have any questions about your business.

Robert.
Website: http://www.christiancfo.com Email:[email protected]

How to Run a Successful Business Online: What’s Getting in the Way of Success?

People who know how to run a successful business online weren’t born that way…

There are several reasons why they have chosen the path of success. And yes, I used the word “chosen” because we all can choose to have success in learning how to market online, just as long as we steer clear of the stumbling blocks along the way.

So this means that all you need to do is find that stumbling block that is holding you back in knowing how to run a successful business, and make a decision to get past it.

To help you out, I’ve outline ten top stumbling blocks that hold people back in their business…

1) Non-committed – “I’ll just try it out.”

Anyone who has ever achieved success in business online has jumped in and committed fully. There are plenty of people who say “I’ll try it out for a month and see if it works”… really? Try a business for a month? Anyone who has that little commitment from the get-go should not join this business, as persistence is golden.

The good news is that success in business online is practically guaranteed given enough time and persistence…

People from all walks of life have been known to achieve internet marketing success – even people with no college education, people who are disabled, and people from all races and religions. But they have one thing in common: they stay committed.

2) Fear of failure

The vast majority of people who opt into a website never even read the emails that are sent to them to teach them how to market online. And this is probably due to skepticism.

A little skepticism about jumping into a new opportunity is healthy. However, beware of choosing to be so skeptical that it holds you back from success. Skepticism is the same as fear. And fear is “False Events Appearing Real”. If you are so skeptical that you never try, then your likelihood of becoming successful is a big fat zero!

3) Fear of success

Fear of success? Yes, there is such a thing as this, too. People by and large are afraid of change. They tend to cling to whatever it is they know, which is their “comfort zone”. Oddly enough, even staying with an abusive spouse is considered a “comfort zone” for some… and staying in an abusive job is also a comfort zone, even though it is far from comfortable. If this is you, be aware of it, recognize it, and try to move on.

4) Fear of quitting job due to long-time loyalty

People who hate their jobs have it easy to move fast in this business. However, if you’ve been working at the same job for years, then you might have a sense of loyalty, and you really don’t feel the need to quit, because the loyalty to something that has provided for you for so long.

Just remember that it’s a business that pays your bills, and in this day in age, anything can happen to that job…

I’m not saying jump out of your job and into internet marketing in one sweep – but just work both at the same time until you start to feel as comfortable with the contacts you make online and your new following as you do in your job.

5) Fear of quitting job due to insecurity

This goes back to the fear of change factor. We all want security, but in reality, being a slave to your job until you die is not really security.

Conversely, it keeps you hostage and holds you back from changing into who you were meant to be…

While it’s a good idea do keep you job while you’re first starting out learning how to run a successful business online, my suggestion is to slowly wean yourself away as you become more secure in knowing how to run a successful business and becoming an entrepreneur.

And, this is probably the longest learning curve with learning how to run a successful business online…

6) Unwillingness to think outside of the box

We all start out going to school where we are taught to just pay attention to what we’re doing, and, whatever you do, don’t talk to your neighbor! I made A’s through most of my school days because I was very good and never talking to my classmates.

Unfortunately, in today’s world, this had really held me back. I’ve had to learn all over again that learning how to run a successful business has to do with communication with others with a willingness to help others. School teaches us that the world is competitive. However, once you learn to cooperate with others to where you can help your neighbor, you’ll be surprised how people seem to come out of the woodwork to join your business!

7) Listening to nay-sayers

This is something that holds the average person back in their business. Just like “crabs in a bucket”, your friends, family members and loved-ones are apt to be asking you, “just how long are you going to try this thing out before you quit?” That’s a loaded question that you should not even acknowledge, because anyone who does not succeed in online marketing has not failed – they quit.

The average learning curve to learn how to run a successful business online takes four years. When you compare this to the costs of a four year college degree, the cash outlay is less and the income level you can achieve is far greater!

So just ignore the nay-sayers and consider the source. You wouldn’t want to take advise from someone who has not learned how to run a successful business any more than you would take marriage advise from someone who has been divorced three times, or take child rearing advise from someone who’s kids are in jail.

8) Unwillingness to get to events

Most of us (me included, I have to admit) think that we’ll up our way up to those events once we learn how to market online. If you’re analytical like me and just don’t see the need for that “rah-ray hype”, then here’s a logical reason to get to events:

Suppose you meet up with a team leader who is making over $10,000 monthly and you tell him your story and he’s inspired enough to make a video with you… or even get a picture taken with you. This is what happened to my daughter when she went to Costa Rica for Dave Wood’s event. Her videos captured with Dave what she posted on her blog sent her business sky-rocketing, and she’s now making over $10,000 monthly! This could be the one missing component you need to learn how to run a successful business online.

9) Trying to learn too much too fast

There are a multitude of ways to market online, and it’s easy to get overwhelmed. Most of us tend to try out everything without giving anything a chance to work. Once you find a strategy that you enjoy doing, the message here is to change your approach, not your strategy. You WILL get better at anything if you continually work at persistently. And persistence pays off in this business.

10) Don’t be scared to be yourself

Most of us start out “faking till we make it”. Contrary to popular believe, this will hold you back with learning how to run a successful business. There are a bazillion people out there who are marketing the same thing as you, and you need to find a way to stand out in the crowd. We all have gifts that make us unique in some way to anyone else on earth, and you’ll be surprised how the law of attraction draw people your way who think like you do, once you begin to reveal the real you through your stories and videos.

And, this is the most important thing to remember with learning how to run a successful business online…

People join people, not businesses, and the sooner you learn this, the sooner you’ll learn how to run a successful business online!

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